Introduction

Club Lux, a nightclub located in San Juan, has built its reputation on exclusivity, sophistication, and a uniquely personalized nightlife experience. As the club continued to grow, its leadership recognized a powerful opportunity: Enhance the customer journey and modernize operations by investing in digital tools that matched the luxury and efficiency of its physical venue. To bring this vision to life, Club Lux partnered with We Make Platforms (WMP), a specialist in customized digital ecosystems for modern businesses.

WMP developed a dual mobile-app solution: A Member App that deepens customer engagement and convenience, and a Club Manager App that streamlines staff operations and centralizes control. Together, these apps have reshaped how Club Lux interacts with guests, manages events, validates memberships, handles promotions, and operates nightly at the door.

The Challenge

Before the digital transformation, Club Lux relied on traditional, manual systems for managing guests and operations. This created several challenges:

• Lack of centralized member data: Tracking guest information, attendance history, and membership status was inconsistent and prone to error.
• Slow and manual entry verification: Staff had to check names manually or rely on verbal confirmations, leading to delays at the door.
• Limited communication channels: Event updates, offers, and club announcements were primarily shared through social platforms, which did not guarantee reach.
• No digital infrastructure for promotions: Raffle tickets, VIP giveaways, and special offers were handled offline, making it difficult to track sales or verify eligibility.
• Operational bottlenecks: Staff had no unified digital workspace to access members, events, inventory, rules, or reports.

Club Lux needed a solution that was fast, modern, secure, and reflective of its premium brand identity, a unified digital ecosystem that elevated both guest experience and operational efficiency.

The Solution: A Fully Integrated Digital Ecosystem by WMP

To address these challenges, WMP designed and developed two interconnected mobile applications:

1. Club Lux Member App
A beautifully branded mobile experience that acts as the digital gateway for guests. Key features include:

• Digital Membership Card – Each member receives a unique QR code to check in quickly at the entrance, eliminating manual lists and reducing wait times.
• Events Hub – Members can view “Happening Today” events as well as upcoming experiences, complete with artwork, descriptions, times, and locations.
• Digital Store – Members can purchase raffle tickets, view ticket availability, and proceed to checkout seamlessly within the app.
• Check-in History – Users can review their attendance, helping with loyalty rewards and VIP eligibility.
• Social & Review Integration – Direct links to Instagram, X, SDC, FetLife, Google, and TripAdvisor
  strengthen the club’s online presence and community engagement. The Member App reflects Club Lux’s personality, discreet, decadent, unforgettable, while providing the convenience today’s nightlife patrons expect.

The Club Lux Member App Home Screen, a unified digital gateway for events, membership details, and club engagement.

2. Club Manager App
Built specifically for staff and management, this app is designed for speed, clarity, and operational control. Key features include:

• Instant QR Code Scanning – Door staff can scan member QR codes or manually enter codes to verify identity, membership tier, and eligibility for promotions.
• Member Directory – A complete database of all guests, searchable by name, mobile number, or email.
• Add New Member – Managers can create new memberships on the spot—or check in a new guest immediately with “Save & Check In.”
• Events Management – Staff can view and manage active and upcoming events in real time.
• Operational Tools – Access to inventory, store items, staff listings, groups, rules & terms, reports, surveys, ads, and settings, all in one centralized hub.
• Security & Control – Digital verification reduces unauthorized entries and strengthens gatekeeping. This app empowers the Club Lux team with the tools necessary for smooth nightly operations while giving management a comprehensive view of club activity.

The Club Manager dashboard; a minimalist interface designed for speed, clarity, and effortless nightly operations.

Impact & Results

1. Faster, More Secure Entry
The introduction of QR-based check-ins replaced manual processes, reducing door congestion and increasing accuracy. Staff can now admit members in seconds, while maintaining full control over access.

2. Increased Member Engagement
The Member App pushes all essential club information directly to the guest’s phone:

• Events become easier to discover.
• Promotions gain higher visibility.
• Guests stay connected to the brand, even outside the venue.

As a result, Club Lux saw an increase in repeat attendance and stronger community participation

3. Digital Revenue Generation
The in-app Store transformed raffle ticket sales:

• Members can browse, learn more, purchase, and check out effortlessly.
• Club Lux can track real-time availability and total sales.
• Drawings and eligibility become fully verifiable and auditable.

This introduced a new revenue channel with minimal operational overhead.

4. Centralized Operations for Management
The Club Manager App unified multiple staff workflows:

• Member lookup
• Event management
• Inventory viewing
• Rules & policy distribution
• Staff coordination
• Reporting

This consolidation improved internal communication, reduced errors, and helped leadership make more informed decisions.

5. Elevated Brand Experience
Every element, from the app’s color palette to its typography and layout, was designed to reflect the elegance and exclusivity of Club Lux. The digital experience now matches the physical one, strengthening brand identity and loyalty.

Why WMP’s Approach Worked

We Make Platforms delivered not just an app, but a scalable ecosystem designed with the club’s future in mind. The core strengths of WMP’s solution included:

✔ User-centric design
Both members and staff benefit from interfaces crafted around their real behaviors and needs.

✔ Deep operational understanding
WMP studied how the club functions—from door operations to promotional workflows—to build tools that truly solve problems.

✔ Streamlined technology
The apps are fast, modern, intuitive, and built using scalable architecture, ensuring longevity.

✔ Brand alignment
Every screen reinforces the Club Lux identity, ensuring consistency across both digital and in-person touchpoints.

✔ Data-driven foundation
Attendance records, member data, event performan